Dare to Differ, USA Field Hockey Launches New Brand Campaign

USA Field Hockey’s Dare to Differ campaign is about unifying our brand; increasing, recruiting and retaining participants; and getting all excited about the sport.

Over the next several months and as USA Field Hockey leads into the Paris 2024 Olympic Games, the USA Field Hockey website and social channels will get a fresh new look, with visuals that exemplify the Dare to Differ campaign.

In addition, USA Field Hockey has developed a toolkit that members, clubs, teams, partners, organizations and stakeholders are free to use to help promote field hockey in their communities. The toolkit provides the video as well as both downloadable pdfs and customizable assets, including flyers, social posts, and more. The goal of the toolkit is to make it easy for local leaders to promote hockey and Team USA in communities around the country. Whether promoting field hockey in general, or marketing a specific camp, tournament, coach or umpire education opportunity – there are professionally-designed assets local leaders can use!

Dare to Differ.

This Dare to Differ commercial was featured in January 2024 during the CBS Sports live broadcast of the U.S. Women's National Team's FIH Hockey Olympic Qualifier games.

If you have any questions regarding the Dare to Differ campaign, please reach out to communications@usafieldhockey.com.