Branding#

No business or other commercial entity should use USA Field Hockey logos or marks without permission from USA Field Hockey. Designated suppliers, partners and sponsors reserve the rights to use USA Field Hockey logos upon contractual agreements. This includes requests by companies wishing to host an event (seminar, conference, team-building event) revolving around USA Field Hockey.

ONLY OFFICIAL LICENSEES MAY USE

• USA Field Hockey logos or marks as authorized under the applicable license from USA Field Hockey.
• Official USA Field Hockey suppliers, partners and/or sponsors should submit all proposed uses of USA Field Hockey logos and marks for approval through authorized channels prior to use.

ONLY OFFICIAL LICENSEES MAY USE

• USA Field Hockey logos or marks as authorized under the applicable license from USA Field Hockey.
• Official USA Field Hockey suppliers, partners and/or sponsors should submit all proposed uses of USA Field Hockey logos and marks for approval through authorized channels prior to use.

PLEASE DO NOT

• Use USA Field Hockey logos or marks in any form of advertising (e.g., on a brochure, in a print advertisement, on your website, in social media, etc.) or put USA Field Hockey logos or marks on clothing or other merchandise unless you are an official USA Field Hockey supplier, partner and/or sponsor and such use has been approved by USA Field Hockey.
• Create your own "version" of any USA Field Hockey trademarks. For example, no USA Field Hockey official National Event names should be used or altered for print on any clothing or other merchandise.
• Use USA Field Hockey in the name of your company.
• Use USA Field Hockey in your company’s social media posts because it suggests an association between the USA Field Hockey organization and your company, unless you have permission to do so.

If you still have questions after reviewing these guidelines, please contact Ginger Wheeler, USA Field Hockey's Commercial Partnership and Marketing Manager, at gwheeler@usafieldhockey.com.

USA Field Hockey recognizes that the nature of social media encourages people to talk about current events and hot topics; and the organization appreciates the interest, excitement and public conversation. There is a distinction between a commercial/corporate social media accounts and a personal social media accounts. Commercial/corporate social media accounts should not create custom content around USA Field Hockey, unless approved to do so. Commercial/corporate accounts can share, tag and like USA Field Hockey created content on USA Field Hockey’s social media accounts.  The following additional direction applies to all social media platforms including but not limited to Facebook, Twitter, Instagram, TikTok, Snapchat, Periscope, Google+ and others. 

FEEL FREE TO

• Cheer for, send good luck to, or congratulate USA Field Hockey or Team USA athletes on your personal social media accounts.
• Talk about USA Field Hockey, Team USA athletes or any National Events on your personal social media accounts.
• Use hashtags that include USA Field Hockey such as #USAFieldHockey, #GrowTheGame or #UN1TED on your personal social media accounts.
• Post/share news and information about USA Field Hockey or Team USA athletes from journalistic outlets’ social media accounts or from USA Field Hockey’s social media posts.

NON-JOURNALISTIC, CORPORATE/COMMERCIAL SOCIAL MEDIA ACCOUNTS, PLEASE DO NOT 

• Use USA Field Hockey logos or marks to cheer for, send good luck to or congratulate Team USA from corporate social media accounts directly prior to or during major international events. 
• Use social media to suggest any connection between your company or business and USA Field Hockey or Team USA athletes without USA Field Hockey's permission.

COMMUNICATIONS CONSISTENT DOCUMENT

One of the Communications Department's main objectives is to keep publications across all platforms and departments consistent with the same verbiage. To better ensure we're making a conscious effort as a whole to meet that goal, USA Field Hockey requests you review and follow the outlined information noted within this document.

            Communications Consistency Document (.pdf)

If you still have questions after reviewing these guidelines or wish to request a logo, please contact communications@usafieldhockey.com.

Editorial use of USA Field Hockey logos or marks is appropriate when it provides context to an article, story or broadcast or is used online for news-related purposes by a journalistic outlet. The use of USA Field Hockey trademarks should not promote or publicize the news outlet itself.
Commercial entities whose primary purpose is the sale of goods or services unrelated to disseminating the news may not use USA Field Hockey logos or marks under the pretext of editorial content.

FEEL FREE TO

• Use USA Field Hockey trademarks in connection with news coverage.
• Maintain the integrity of USA Field Hockey trademarks; use the full-color version of the USA Field Hockey logo only on a WHITE background.
• Use USA Field Hockey Logo Standards Manual guidelines found here for editorial usage of logos and marks.

PLEASE DO NOT

• Alter, rotate stretch or distort USA Field Hockey logos or marks.
• Use full-color version of the USA Field Hockey logo on colored background; and do not use a monochrome version of the USA Field Hockey logo in purple, brown, orange or another color not found in the original.
• Use USA Field Hockey logos or marks to promote a publication or website, for example, putting the USA Field Hockey logo in the masthead of publication, a website banner or in such close proximity to the name of the company that it suggests an official relationship.
• Put USA Field Hockey logos or marks on merchandise or giveaways, such as pins.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact communications@usafieldhockey.com.

Per USA Field Hockey player agreement:

Athlete may not use or authorize the use of USA Field Hockey’s intellectual property, including use of photographs, films or videos of Athlete in USA Field Hockey apparel or equipment, or the marks and logos of the USA Field Hockey, or terms containing national team without the express written permission of USA Field Hockey. Athlete will refrain from promoting a personal sponsor where doing so would negatively infringe upon any team training or competition activities.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact Ginger Wheeler, USA Field Hockey's Commercial Partnership and Marketing Manage, at gwheeler@usafieldhockey.com.